Advertising

Advertising Hey Mumbai University SYBA IDOL students!  Today, we’re diving into the fascinating world of  Advertising , exploring about the chapter – “Advertising“. We’ve got a mix of Quiz Time questions and Theory Questions lined up for you, so get ready to sharpen your knowledge! QUIZ TIME: We’ll start off with a fun Quiz Time to check your progress. It covers various aspects of advertising, from understanding its nature to exploring its importance and objectives. THEORY QUESTIONS: After that, we’ll delve into some theoretical aspects. We’ll define advertising, explore its nature and features, discuss its importance, objectives, and the active participants involved. We’ll also touch upon the relationship between advertising and brand building, along with the main approaches in brand building. But hey, don’t worry if some of these terms sound new to you! We’ll break everything down into simple, understandable language so that everyone can grasp the concepts easily. So, SYBA IDOL Mumbai University students, get ready to unwrap the “Advertising” with customized IDOL notes  just for you. Let’s jump into this exploration together QUIZ TIME to check your progress 1. The choice of medium of advertisement depends on the contents of the message.a) Trueb) False ANS – True 2. The choice of medium of advertisement depends on the contents of the message.a) Trueb) False ANS – True 3. Which of the following is true of advertising?A) Advertising attempts to create a personal relationship with the consumers.B) The nature and purpose of advertising is usually the same across various industries.C) Advertising is a valuable tool for building brand and company equity.D) Advertising is used only for the promotion of mass consumer products.E) One disadvantage of advertising is that it is extremely personal to consumers. ANS – C) Advertising is a valuable tool for building brand and company equity. 4. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to _________________.A.) Advertiser.B.) Sponsor.C.) Marketing manager.D.) Firm.E.) Retailer. ANS – A.) Advertiser. 5. Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________communication.A.) PersonalB.) Non personalC.) DirectD.) IndirectE.) None of these ANS – B.) Non personal 6. With respect to consumer markets, advertising done by manufacturers of well-known brands on a countrywide basis or in most regions of the country is known as ____________ advertising.A.) ProfessionalB.) TradeC.) Business-to-businessD.) NationalE.) Direct-response ANS – D.) National 7. Which of the following is a primary difference between publicity and advertising?A.) Unlike advertising, publicity is done only by retailersB.) Unlike publicity, advertising does not utilize mass media.C.) Unlike advertising, publicity is not paid for by the sponsoring organization.D.) Unlike advertising, publicity is institutional in character.E.) Unlike publicity, advertising leads to less scepticism among consumers. ANS – C.) Unlike advertising, publicity is not paid for by the sponsoring organization. 8. Which of the following is a similarity between publicity and advertising?A.) Both are nonpaid forms of communication.B.) Both are run by an unidentified sponsor.C.) Both involve non-personal communication to a mass audience.D.) Both are not directly paid for by the company.E.) Both frequently provide an opportunity for immediate feedback. ANS –C.) Both involve non-personal communication to a mass audience. 9. The development of the advertising message that the marketer wants to convey to its target audience is called the _______________.A.) Creative strategy.B.) Media Strategy.C.) Distribution Strategy.D.) Channel Strategy.E.) User Strategy. ANS – A.) Creative strategy.  10.Advertisement is a type of _________________.A.) Outdoor marketing.B.) Indirect marketing.C.) Share marketing.D.) Transaction marketing.E.) Relationship marketing. ANS –B.) Indirect marketing. 11.The best advertisement is________________.A.) By emails.B.) Print media.C.) Television.D.) A satisfied customer.E.) Radio. ANS –D.) A satisfied customer. 12.From the perspective of sales, advertisements are required for _______________.A.) Profit.B.) Loss.C.) Increasing sales.D.) Decreasing sales.E.) None of these. ANS –C.) Increasing sales. 13.“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person”. Who stated this?A.) Australian marketing AssociationB.) European marketing AssociationC.) China marketing AssociationD.) American marketing AssociationE.) Indian marketing Association ANS –A.) Australian marketing Association 14.For making advertisements more effective, the manufacturers improve_____________.A.) Existing products.B.) Advertisement style.C.) Marketing channel.D.)Sponsors.E.) None of these. ANS –A.) Existing products. 15.If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will mostly likely make heavy use of ________________ in the promotional mix.F) AdvertisingG) Personal SellingH) PublicityI) Sales Promotion ANS –F) Advertising THEORY QUESTIONS :- Question 1:- Define Advertising and explain its nature and features  Introduction:      Advertising is a powerful tool in the realm of marketing, serving as a means to communicate with consumers, promote products or services, and influence purchasing decisions. Defined as the action of calling public attention to an idea, good, or service through paid announcements by an identified sponsor, advertising plays a pivotal role in shaping consumer perceptions and driving brand success . Understanding the nature and features of advertising is essential for businesses seeking to create impactful campaigns that resonate with their target audience and achieve marketing objectives. This comprehensive analysis delves into the definition, nature, and key features of advertising, shedding light on its significance in the competitive business landscape.  Nature of Advertising: Mass Persuasion: Advertising is a mass persuasion activity sponsored by the manufacturer, retailer, or dealer to influence human action and awaken a desire to possess products and services . Non-Personal Presentation: It is non-personal in character, reaching out to a wide audience rather than targeting specific individuals . Primarily for Persuasion: The main aim of advertising is to persuade potential customers by attracting attention, creating desire, and influencing buying decisions . Target Oriented: Effective advertising is result-oriented and focuses on specific target audiences to maximize impact . Paid Communication: Advertising requires the advertiser to pay for creating and disseminating the message through various media channels .  Features of Advertising: Provides Information: Advertising’s primary purpose is to provide information about products or services to prospective buyers, guiding them to make informed choices . Payment of Money: Advertising involves the payment of money for communication through various mediums, distinguishing it from unpaid publicity . Non-Personal Presentation: It is a one-way communication method, reaching out to a mass audience through various media channels . Publicity: Advertising publicizes goods, services, ideas, and events, aiming to inform consumers and promote