Classification of Advertising

Classification of Advertising Hey Mumbai University SYBA IDOL students!  Today, we’re diving into the fascinating world of  Advertising , exploring about the chapter – “Classification of Advertising“.  We’re going to cover some really interesting and important topics about advertising. Here’s what we have planned for today. First, we’ll start with a quiz to check your current knowledge. This quiz will include true/false questions and multiple-choice questions on various aspects of advertising. For example, we’ll see if you know whether media advertising is the most cost-effective way to reach large audiences, whether primary-demand advertising focuses on specific brands, and if business-to-business advertising includes services like insurance and finance. We’ll also look at different types of advertising, such as local retail advertising and direct-action advertising, and we’ll discuss key concepts like mass-media advertising, classified advertisements, and interactive media. After the quiz, we’ll dive into some theory questions to deepen your understanding of advertising concepts. We’ll explore why advertising is considered non-personal communication, the various types of advertising with examples, and whether the main objective of advertising is to drive sales. Additionally, we’ll differentiate advertising from publicity, explain what surrogate advertising is, and discuss the differences between direct action and indirect action advertising. We’ll also identify the two types of company demand. By the end of today’s session, you’ll have a better understanding of the various aspects of advertising, from basic concepts to specific types and strategies. So, SYBA IDOL Mumbai University students, get ready to unwrap the “Classification of Advertising” with customized IDOL notes  just for you. Let’s jump into this exploration together QUIZ TIME to check your progress:- 1. Media advertising is still the most cost-effective way to reach large numbers of consumers with an advertising message. a) Trueb) False ANS – TRUE 2. Primary-demand advertising focuses on creating demand for a specific company’s brands. a) Trueb) False ANS – False 3. Business-to-business advertising is limited to industrial goods; services such as insurance and finance and banking are not included in this category. a) Trueb) False ANS – False 4. ____________advertising is done by local merchants to encourage consumers to shop at a specific store, use a local service, or patronize a particular establishment.A.) TradeB.) ProfessionalC.) Direct-responseD.) RetailE.) National Retail ANS – D.) Retail  5. Advertising done for the purpose of building store traffic and encouraging consumers to make a purchase takes the form of _____ advertising.J) TradeK) FacultativeL) ProfessionalM) Direct-actionN) B2B ANS – M) Direct-action  6. ________has long been the cornerstone of brand-building efforts for many companies.A.) Interactive mediaB.) Mass-media advertisingC.) Online marketingD.) Product placementE.) Personal ANS – B.) Mass-media advertising 7. Which of these contain no illustrations or logos?a) TVb) Magazinec) Classified advertisementsd) Cinema ANS –  c) Classified advertisements 8. The advertising media is a marketing communications umbrella concept that covers _________________ that carry ____________ to the prospective consumer.A) media vehicles or channels, advertising messagesB) advertising messages, media vehicles or channels ANS – A) media vehicles or channels, advertising messages 9. Interactive media can be best described asA) Marketing MixB) Marketing Communications MixC) Customized Marketing MessagesD) Media that allow two-way messages between company and consumer ANS – D) Media that allow two-way messages between company and consumer 10. Print advertising is sometimes also calledA) Business AdvertisingB) Press AdvertisingC) Electronic AdvertisingD) None of the above ANS – B) Press Advertising THEORY QUESTIONS :- Question 1:- “Advertising is a non-personal communication”. Why it is nonpersonal?  Introduction:         Advertising plays a crucial role in the marketing strategies of companies worldwide. One defining characteristic of advertising is that it is considered non-personal communication. This means that the message is disseminated to a broad audience through mass media channels rather than through direct personal interaction. In this detailed analysis, we will explore the reasons why advertising is classified as non-personal communication and the implications of this classification on marketing strategies.  Body: Mass Communication: Advertising is a form of mass communication that allows companies to reach a large audience simultaneously. Through channels such as television, radio, print, and online platforms, advertisers can broadcast their message to a diverse group of consumers without direct personal interaction. Lack of Personal Interaction: Unlike personal selling or direct marketing where there is direct interaction between a salesperson and a potential customer, advertising lacks personal interaction. The message is delivered in a one-way communication flow from the advertiser to the audience without immediate feedback. Standardized Message: Advertising messages are often standardized to appeal to a broad audience rather than tailored to individual preferences or needs. This approach ensures that the message resonates with a wide range of consumers, highlighting the non-personal nature of advertising. Impersonal Delivery: Advertisements are created by the advertiser and delivered to the audience through mass media channels. This impersonal delivery method limits the opportunity for dialogue or personalized communication, reinforcing the non-personal aspect of advertising. Broadcasting to Masses: The primary objective of advertising is to create awareness, generate interest, and persuade consumers to take action. By broadcasting messages to the masses through various media channels, advertisers can reach a diverse audience, making advertising a non-personal form of communication. Limited Personalization: While advancements in technology have enabled some level of personalization in advertising through targeted ads and data-driven strategies, the overall nature of advertising remains non-personal due to its broad reach and standardized messaging.  Conclusion:        Advertising is classified as non-personal communication due to its mass dissemination, lack of personal interaction, standardized messaging, and impersonal delivery. Understanding the non-personal nature of advertising is essential for marketers to craft effective messages that resonate with a broad audience. Despite technological advancements allowing for some level of personalization, the fundamental essence of advertising as a one-way communication tool to reach a wide audience remains unchanged. Question 2 :- Write about the various types of advertising with suitable examples.  Introduction:         Advertising is a diverse field with various types and forms that cater to different objectives and target audiences. Understanding the different types of advertising is essential for marketers to effectively communicate their messages to consumers. In this comprehensive analysis, we will explore the various types of advertising along with suitable examples to illustrate each type.  Body: Social Advertising: Social advertising is undertaken by non-commercial organizations such as trusts, societies, and